NaturallyCurly is celebrating its 20th anniversary.

The company began as a website created by three curly journalists, and has grown into Texture Media, which reaches more than 16 million people per month.

“Twenty years ago, our goal was to create a place for people like us – a forum to provide support, tips, and inspiration for other curlies,” said NaturallyCurly co-founder Michelle Breyer. “From day one, NaturallyCurly has been an inclusive community that talked texture and empowerment instead of ethnicity. As a result, the community spans a wide range of ages, texture types and ethnicities.”

To celebrate this milestone year, NaturallyCurly is kicking off a campaign that celebrates their loyal followers, and shares their stories. Community members are encouraged to share their “curly hair journey,” on the user-generated storyboard, Texture Tales. 

TextureMedia has become one of the top resources for brands and retailers looking to effectively reach curly-haired consumers. The company has worked with such companies as L’Oreal, Unilever, Target, Estee Lauder and Sally Beauty as well as the many grass-roots brands that have characterized this dynamic category.